**Call Tracking 📞** is a technology used to measure the effectiveness of phone calls as part of marketing efforts. It involves assigning unique phone numbers to different marketing channels (such as online ads, print ads, and websites) to track which source generates the most calls.

When a call is made to one of these numbers, the system records information such as call duration ⏰, caller ID 📇, and the source of the call 🌐. This data helps businesses understand which marketing strategies are working and optimize their efforts accordingly.

Key Benefits of Call Tracking:

- **Measure Marketing ROI 💹:** Understand which campaigns drive the most calls and conversions.

- **Improve Customer Service 🛎️:** Analyze call recordings to train staff and improve customer interactions.

- **Optimize Marketing Strategies 📈:** Allocate budget to the most effective channels.

Overall, call tracking provides valuable insights to enhance marketing performance and customer service.